Creative Support

Develop effective business models for indie creators and additional services to increase your sales.

Full details coming soon


Case studies and resources to support creator growth

Working harder got me nowhere until I started using a logic model by John Ward

I wrote every day but felt like I was getting nowhere. Here’s the tool I used to align my creative output with my actual goals.

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Growing your audience using PDSA cycles by John Ward

Growth without specificity is a vanity measure and potentially destructive, yet is a ubiquitous promise on every digital platform. How and what does growth mean to creators?

Read on Substack

Grab a book of digital case studies

Collected here are the digital collections of case studies and essays for creators from 2024 and 2025. Each book weights in at over 30,000 words to empower your creative career.

The very best of my 2024 posts and articles collected in an easy-to-read ebook. Over 37,000 words of thoughts, analysis,…

The very best of my 2025 posts and essays in an easy-to-read ebook. Over 36,000 words of thoughts, analysis, and…