Category: Crowdfunding
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Why your retail price needs to be higher than your Kickstarter price
What pricing model should you use when going from crowdfunding to retail? As an indie creator, I’ve come to understand and appreciate the impact of crowdfunding, but that’s not true of everyone. Many comic creators have their eyes firmly fixed on the direct market, which for those who are not in the know, is the…
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Are we witnessing the enshittification of Kickstarter?
Enshittification is creeping through more and more of the digital world. Are we about to see what happens when it reaches crowdfunding? We’re witnessing an extraordinary proliferation of enshittification at the moment, a term coined by writer Cory Doctorow to describe much of the behaviour we’re witnessing in the tech industry. In his words: Here…